A group of newspapers in South London has put together a series of online special editions enabling them to publish hundreds of pictures of Jubilee celebrations across the capital.
Newsquest titles including the News Shopper and Your Local Guardian series are bringing out the e-Xtra Jubilee specials alongside their usual e-editions today, tomorrow and Friday.
Other titles taking part in the initiative include the Surrey Comet and Richmond Twickenham Times.
The group’s web team worked over the Bank Holiday period to put them together, missing out on the chance to join in the celebrations themselves.
Web manager Paul Jones said: “When our readers started sending in details of their street parties and other jubilee events, we knew we’d struggle to do them justice in our papers due to space.
“So we decided to utilise our online newspapers, adding innovative and interactive content, allowing us to publish hundreds of pictures from across south London, as well as video and interactive maps from the weekend.
“It was a mammoth effort meaning myself and the News Shopper web manager, Jamie Ross, didn’t see much of the celebrations ourselves – but we hope our readers think it was worth it.”
Croydon Guardian assistant editor Matthew Knowles added in a Tweet: “Hats off to our snappers over weekend who between them went to more parties than the Queen could shake her sceptre at.”
Source: www.holdthefrontpage.co.uk
London 2012: torchbearers picked by sponsors keep flame of commerce alive - The Guardian
Throughout their descriptions of the 70-day Olympic torch relay, the London 2012 organisers talked of having tracked down "8,000 truly inspirational people from across the UK". But while most of the torchbearers were picked through this process, some people – including one of the world's richest men – managed to get on the torch relay by another means: working for, or being affiliated with, one of the London 2012 sponsors.
More than 1,200 spaces were allocated to the International Olympic Committee, the British Olympics Association, and to staff working for Games sponsors – whose picks included company directors, Russian newspaper editors, and even an official at the US's Food and Drug Administration.
Help Me Investigate the Olympics, a crowdsourced news coverage site dedicated to London 2012, looked into torchbearer slots handed out by one particular sponsor, Adidas.
While, generally, slots had been given to junior or mid-level employees, Adidas had also selected Christos Angelides, the £900,000-a-year senior director at Next, which has a retail partnership with Adidas covering the Olympics. Other Adidas slots went to people in the marketing team who had worked on the company's sponsorship.
The group's findings, posted by Paul Bradshaw, also noted descriptions of staff's work performance in their nominating stories, mentioning that one torchbearer had "made a fantastic contribution to the Adidas group business". Another "breathes Adidas … Her positive attitude and 'money in [the] till' approach is legendary" and a third mentioned "achieving my sales targets in every market I have worked in".
A spokesman for Adidas said the firm was restricted by Locog rules and could only offer its torchbearer slots to employees or those in its network. He added that owing to the low average age of the company's staff, not many of their children were old enough to carry the torch.
Other sponsors struck further afield for their choices: among Coca-Cola's selections were the Las Vegas resident Dr Debra Toney, who among other roles sits on a committee of the US's Food and Drug Administration.
Coca-Cola also selected Evgeny Faktorovich, the deputy editor-in-chief of a Russian paper that "supports all social initiative held by Coca-Cola" and Vonta Vontobel, the president of the Brazilian Bottlers Association of Coca-Cola.
Coca-Cola, as an official torchbearer partner, was able to allocate places to members of the public – it was responsible for allocating 1,350 slots.
"Over 90% of our allocation has gone to members of the public through our Future Flames campaign, which celebrates inspirational people by giving them the once-in-a-lifetime opportunity to carry the Olympic flame," said a spokesman. "A small number of our allocation has been given to some of our employees through a nomination campaign, and to our campaign ambassadors who have helped to find our Future Flames. Our remaining places have been given to our partner organisations and their affiliates."
ArcelorMittal, another organisation supporting the Olympics, was given six torchbearer slots. Two of these went to the company's founder, Lakshmi Mittal, the world's 21st richest man according to Forbes magazine, and his son Aditya, the group's chief financial officer. Among the others, however, were the US technician Angel Alvarez, who donated his kidney to a fellow worker, and Polish employee Filip Kuzniak, who cycled 600km to raise money for a colleague's daughter.
Among 50 torchbearers selected by BP were Gillian James, a member of the company's North Sea leadership team, and Carl Halksworth, the creative director of Landor, BP's design agency partner for the Olympics. As BP sponsored a particular section of the route, near Aberdeen, the remainder of its picks were made up predominantly of "onshore and offshore BP staff, young relatives of staff, business partners, and nominees from local schools, universities and charities".
The electricity giant EDF, meanwhile, included the group's former director of HR and communications among the 71 staff members chosen to carry the torch on the company's behalf.
A London 2012 spokesman said: "Staging the Olympic Games is a huge undertaking and we couldn't do it without the support from our commercial partners. The rights packages for some partners include a small number of torchbearer places that had to be filled through internal campaigns.
"The same torchbearer selection criteria applied across the whole relay – ie personal bests and/or contribution to the community."
Source: www.guardian.co.uk
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